Best Marketing Campaign
The single most effective marketing campaign of 2025. The only Year 1 category open beyond operators — vendors and internal departments may enter.
What we value
The single most effective marketing campaign of 2025 — measured by audience, creative quality, and commercial outcome. This is the only Year 1 category open beyond operators: vendors and internal departments may enter. The work is what's judged, not the entrant.
Open to
UAE-based operators, vendors serving the UAE STR industry, and marketing departments within multi-entity groups. The campaign must have run in 2025.
What entrants submit
A 1,500-word narrative covering campaign objective, audience, channels, creative concept, budget bracket, and measurable outcome (reach, engagement, conversion, revenue impact, brand lift). Creative samples. Performance summary.
How we verify
The STR Club reviews submitted creative against publicly visible campaign activity (social, OTA, paid media archives where accessible). Performance claims are sense-checked against entrant size and channel norms.
How we pick the winner
The jury scores four criteria on a 1–5 scale: originality, measurable outcome, evidence quality, replicability. Maximum 20. Winner requires 12 or above. Top score wins. Commercial outcome and evidence quality are weighted alongside creative originality.